Being exists to shift the narrative. In a category where truly inclusive brand solutions are still underrepresented—and where advertising continues to lean on outdated gender ideals—Being is positioned to redefine the landscape, championing a more expansive vision of beauty that embraces all identities, hair types, and abilities.

In my current role, I contribute to Being across every brand touchpoint—spanning digital and social, art direction and styling, motion, events, PR, influencer seeding, e-commerce, and retail—crafting a cohesive and considered brand experience at every level.

@beinghaircare