DAISE is a fearless new beauty brand reshaping self-expression for Gen Z and Gen Alpha. Built on a foundation of play and led by design, its identity blends sculptural forms, expressive colour, and bold, joy-driven storytelling—creating a sensorial world that feels immersive, contemporary, and instantly recognisable.

In my current role, I contribute to DAISE across every brand touchpoint—spanning digital and social, art direction and styling, motion, events, PR, influencer seeding, e-commerce, and retail—ensuring a cohesive and elevated brand presence at every interaction.

Since launch, DAISE has experienced rapid growth, becoming one of the fastest-growing teen beauty brands in the US, now selling a unit every five seconds in under a year. The brand has quickly expanded its global footprint, with retail presence across the US, UK, Canada, Australia, Germany, France, Saudi Arabia, and New Zealand.

@daisebeauty