Jaimee Lupton hosted an intimate breakfast at Fouquet’s New York, bringing together media personalities to celebrate four distinct beauty brands: Monday Haircare, Being Haircare, Daise Beauty, and Laura Polko Los Angeles.

Working alongside one of my peers, I was tasked with designing the event collateral — including invitations, menus, notecards, and a custom newspaper placed at each guest’s setting. One of the biggest creative challenges was finding a way to visually unify the unique identities of each brand while still allowing their individual voices to shine. Through considered typography, colour palettes, and layout systems, we created a cohesive yet flexible design language that honoured the personality of each brand and brought them together in a seamless, elevated experience.